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event programme

This is the stage for the leading voices from the MICE industry. We’re bringing together founders, CEOs and senior executives in the leadership teams to create engaging content and share thought-provoking ideas to drive growth in Asia’s MICE market.

View 2020 agenda:

day 2 agenda - 22 October 2020

10:30 AM - 11:30 AM

Keynote Panel: Global expansion: Winning the hearts of MICE buyers

It’s the oldest saying that you need to know your customers, yet we continue to see MICE suppliers who make elementary mistakes in their relationships with MICE buyers because they don’t understand their needs. 

As the APAC’s MICE industry is set against a fast-changing playing field, it becomes increasingly critical for MICE suppliers to understand MICE buyers and explore disruptive perspectives which can create massive paradigm shifts in the industry. 

This panel discussion will explore the game-changing mindsets and practices that will be the differentiating factors to distinguish the successful MICE business from another.

Join us as we will engage you in rethinking the MICE industry that we may have thought we are so familiar and comfortable with -- but now perhaps, not anymore.

11:30 AM - 12:00 PM

Creative ideas to boost incentive travel ROI

Incentive travel concerns more with incentivising the workforce to achieve better performance than satisfying their vacation needs with a brief getaway.


Yet value comes from personal judgement. What you perceive as a successful incentive travel programme might not be what your workforce perceives as a reward structure.

  • Understanding your workers and defining your goals

  • Essential strategies to structure your incentive travel programme

  • Creative ideas to market your incentive programme and offer a phenomenal travel experience

12:00 PM - 12:30 PM

The meeting room of the future

Think about your last meeting. How was it scheduled? Were you in a conference room, at your desk, or in a huddle? Did you have the technology you needed, and did it work? Did you waste time on setting up the meetings?


Welcome to this session on the meeting room of the future, where we explore not only how to resolve your pain points, but also how industry players are re-imagining the meeting room to improve its efficiency, encourage creativity, and facilitate the participation of attendees.


Join us and take away intelligence in space, connection, and experience designs.

12:30 PM - 1:00 PM

Can leisure travel agencies compete in the incentive travel market?

While incentive travel is primarily managed by travel management companies, it is also a possible niche for leisure travel agencies – especially those focusing on luxury travel – to pursue.


  • The nature of incentive travel and how it is in line with what’s happening in leisure travel

  • Revenue potential of incentive travel and how leisure can crack it

  • The advantage of leisure travel agencies

  • What would be a good strategy? 

1:00 PM - 2:00 PM

MICE Destinations: India & South Asia

Join us to gain insights into the MICE industry in the region, and get inspired by the case studies provided by leading and most successful CVBs based in the region itself.

2:00 PM - 3:00 PM

MICE Destinations: Europe & America

Join us to gain insights into the MICE industry in the region, and get inspired by the case studies provided by leading and most successful CVBs based in the region itself.

3:00 PM - 5:00 PM

MICE & Hotels Talks

How to make MICE clients come back for another event at your hotel?

This is a question most MICE hotels ask themselves time and again, what we can do to bring back customers. There is enough available research that shows repeat business is not only more profitable, there is a clear benefit of building loyalty.

Join us as leaders from major hotel brands across APAC and beyond outline the basic mantra to make customers come back year after year to their hotels. This series of talks will also provide insights from both customer and hotel perspectives on what it takes for a hotel to be the preferred choice and bring back customers.

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