event programme

This is the stage for the leading voices from the MICE industry. We’re bringing together founders, CEOs and senior executives in the leadership teams to create engaging content and share thought-provoking ideas to drive growth in Asia’s MICE market.

View 2020 agenda:

day 3 agenda - 23 october 2020

10:30 AM - 11:30 AM

MICE Destinations: North Asia

Join us to gain insights into the MICE industry in the region, and get inspired by the case studies provided by leading and most successful CVBs based in the region itself.


11:30 AM - 12:30 PM

MICE Destinations: Africa

Join us to gain insights into the MICE industry in the region, and get inspired by the case studies provided by leading and most successful CVBs based in the region itself.

12:30 PM - 1:00 PM

Unconventional venues and restaurants

If you can dream it, these venues can deliver it. Join us as we explore some of the most unconventional venues and restaurants that are reinventing the science of gathering. It’s time to think out of the box – or the space.

1:00 PM - 1:30 PM

The power of live events 

In an increasingly digital world, would live events be more relevant than ever before? Some may agree. Some may not. Join us as we explore the values of live events in today’s world.

 

  • The differences between online and offline events – financially, emotionally, experientially.

  • Is it worth an investment in live events?

  • If so, how to make the best of it?

1:30 PM - 2:00 PM

The music festival travellers

Most recently we observe a new type of travelers: music festival travelers. This category consists mainly of youngsters who travel in groups, seek different experiences and are extremely tech-savvy. The travel periods tend to be very short and are characterised by similar consumption patterns. How can we capture this new market segment? How can we engage them and collect more data on their preferences, behaviours and paths of purchase? What can MICE and travel brands do more?

2:00 PM - 5:00 PM

Sessions on Start-up Spotlights

The Startup Spotlights at MICE Show Asia features emerging MICE tech companies in APAC and beyond. If you run a standout startup, join us here to pitch your solutions and connect with your potential clients.

Contact

General enquiries: enquiry@miceshowasia.com

Exhibitor: sales@messe-berlin.asia

Buyer: buyer@itb-asia.com

Marketing: marketing@messe-berlin.asia

Media: media@messe-berlin.asia

Conference: conference@messe-berlin.asia

Tel: +65 6635 1188

© 2019 MICE Show Asia | Messe Berlin (Singapore) Pte. Ltd.