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as a buyer

MICE Show Asia provides you with the best platform for you to source for the latest products & services through business appointments, networking and educational conferences.

MICE Show Asia 2024 will be held in Marina Bay Sands, Singapore on 23 - 25 October 2024.

The in-person event includes three full days of business appointments and conference programme.

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Who Attends


buyer geographic breakdown

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MICE Show Asia hosted buyers are classified as serious travel procurement professionals and their main purpose of attending the show would be to explore new business frontiers, sign deals, explore travel products/destination and negotiate pricing/packages with exhibitors.

Hosted buyers are to be decision makers of the outbound market as well as having a significant track record in organising trip/events in the MICE industry in several outbound destinations.


Titles of buyers include:

  • C-level executives

  • Corporate companies with incentive programmes

  • Destination management companies (outbound)

  • Event planners

  • Incentive/motivation houses

  • International associations

  • Meeting planners

  • Professional conference organisers (PCO)

  • Professional event organisers (PEO)


and more...

Why Attend


Meet and do business with MICE exhibitors from Asia through pre-scheduled appointments and 1-to-1 meetings.


Connect with industry professionals through various networking events including a MICE & Corporate Speed Networking.


Be part of a dedicated MICE conference discussing the latest issues on today's complex travel market.




BUYER Packages

Interested in participating at MICE Show Asia as a buyer?


Select your preferred choice from any of our Buyer Packages during your application process. Kindly refer to the table below for more information on each individual package.

Buyer Packages

qualifying as a buyer

Qualifying Buyer

The qualification criteria of the MICE Show Asia Buyers Programme varies year on year and is highly dependent on exhibitors' feedback and travel inventory.

MICE Show Asia upholds a strict validation process to ensure all attending buyers are serious decision makers. The validation process is based on the following details:

  • Commitment to a set number of appointments with MICE Show Asia's exhibitors based on selected buyer package

  • Decision maker of a company whom had significant procurement volume of MICE travel services such as accommodation, air tickets, MICE packages etc. For example: travel agents, corporate & outbound travel managers or travel procurement managers

  • Noticeable procurement track record in Asia (MICE Show Asia may conduct checks on proof of travel procurement for auditing purposes)

  • Buyer’s Rating – applicable to buyers whom had attend MICE Show Asia or ITB Asia before.

Note: The Buyers Team will consider exhibitor’s feedback on past buyers’ participation to the show. To ensure that all buyers are right matches to attending exhibitors, the Buyers Team may ask further questions or request for supporting documents from buyers. All information submitted are strictly private and confidential.

If you fulfill all of the above, we welcome you to join us as a potential Hosted Buyer.

Buyer Package Details


Interested in participating as a buyer?


Kindly refer to the table below for more information on each individual package.

Business Appointments with Exhibitors

Fully Hosted


Partial Hosted


Trade Buyer (SG Based/Non SG)


Reimbursable Economy Air Passage into Singapore

SGD 1,000

Hosted Hotel Accommodation in 4/5* Hotel

Buyers based in Asia will be entitled to 3 nights accommodation.

Buyers based outside of Asia will be entitled to 4 nights accommodation.

Admission to Exhibition Hall on all 3 show days

Admission to Networking Functions

Admission to Buyer's Lounge

Registration Fee




Reg Buyer


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