MICE Show Asia provides you with the best platform to present your latest product/service offering to MICE planners, through business appointments, networking and educational conferences.

MICE Show Asia will go hybrid with a physical event complemented by a virtual component.

Physical Event 

Wednesday, 27 October – Friday, 29 October 2021

Virtual Event 

Monday, 1 November - Friday, 5 November 2021





Stand Packages

Build your own stand or select from a variety of completed stand packages. You may wish to exhibit alone or invite your partners to join you.


We can help you with choosing the best option for your business objectives.



Meet and do business with MICE buyers from Asia through pre-scheduled appointments and 1-to-1 meetings.


Connect with industry professionals through various networking events including a MICE & Corporate Speed Networking.


Be part of a dedicated MICE conference discussing the latest issues on today's complex travel market.



MICE Show Asia 2021 will be a physical event, complemented with virtual components such as on-demand conferences, live streaming and a knowledge library designed as an added value for greater outreach.

Physical Event

Virtual Event

27 - 29 October 2021, Singapore

1 - 5 November 2021, Online



Companies interested in exhibiting may select between complete stand packages or space only options. 


For every 9sqm purchased, exhibitors are entitled to:

a) Physical Exhibition Component

  • One (1) 9sqm Basic Shell Scheme Physical Booth

  • One (1) appointment set with a total of 33 meeting slots with buyers & visitors

  • Access to physical conference sessions

b) Virtual Component (complimentary)

  • One (1) Digital Exhibition Booth – one (1) each for the main and co-exhibitor (if any) 

  • One (1) appointment set with a total of 15 meeting slots

  • Access to virtual conference sessions



Basic Shell Scheme


Includes the following:

System walls/Octanorm, orange Fascia panel 35 cm,

with Company’s name and booth no. in vinyl sticker

cut-out carpet grey.

  • (1) Lockable information counter

  • (1) Barstool

  • (1) Round discussion table

  • (2) Black Leather Armchairs

  • (1) Waste paper basket

  • (1) 13amp/220V power point

  • (3) 10W Spot lights


When renting up to 9sqm it is mandatory to select the complete stand package. The choice of stand form can be indicated, but is subject to availability and can not be guaranteed.


LISTED Rate per 9sqm:

US$5,549 + (applicable GST*)
*Prevailing Goods & Services Tax

MICE - 9sqm Basic Shell Scheme (Purple).

MICE Pavilion


With growing requests from our buyers to have more

MICE products, a dedicated pavilion will allow

exhibitors to feature the latest offerings and services to the

MICE and corporate industry players.

Who should exhibit at the MICE Pavilion?

  • Business Matching Solution 

  • Event Mobile App 

  • Event Website 

  • Event Management Software 

  • Event Registration Solution 

  • Live Engagement Marketing 

  • Audience Engagement Solution 

  • Event Planner 

  • Special Effect 

  • Video conferencing 

  • Audio Visual and Technical Solutions 

  • Webinar/ Online Meetings 

And many more…


What is included in the package?

  • One (1) counter 

  • Logo in front of counter 964mmL x 910mmH 

  • One (1) entity listing in Show Catalogue (online and printed version) 

  • One (1) exhibitor badge

  • Co-sharing of meeting tables

*One (01) additional purchase of exhibitor badge

*One (01) additional purchase of appointment set


Listed Rate:

From US$2,890 + (applicable GST*)

*Prevailing Goods & Services Tax

Mice & Technology Pavilion.png


Co-exhibitor Benefits

(for Virtual Pavilion Package only)

  • Registration Fee: USD 1,250

  • One (1) appointment set with up to twenty-five (25) confirmed meetings allowed

  • One (1) DEB with one (1) company profile, one (1) corporate video, six (6) product brochures, business card download and live chat with visitors

  • One (1) x 8-minute virtual speaking slot (pre-recorded) in the MICE Show Asia Virtual On-demand Conference Programme

  • Five (5) Complimentary Virtual Trade Visitor Tickets*
    *subject to organiser’s approval


All rates listed are subjected to prevailing Goods and Services Tax (GST).

Kindly contact sales@messe-berlin.asia for registration and more information. 

For more information, visuals and entitlements of our various stand packages and space options, please download the Stand Registration.

If you are an exhibiting company at MICE Show Asia and you do not have a legal entity in Singapore, you are entitled to an exemption of 7% GST* tax.

*Goods & Services Tax

Kindly contact sales@messe-berlin.asia to receive detailed instructions for the application of the tax exemption.